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You’re likely aware that affordable SEO services exist and are an important marketing strategies available today. Likewise, it’s also one of the most effective ways to establish an online presence, especially if you’re just new in the business. Though, let’s not forget the fact that it could also be quite expensive–more so, if you’re just starting a business. That in mind, how can a small business with limited budget enjoy something like this?

The answer is, through affordable SEO.

Believe it or not, affordable SEO services still exist. However, before we delve in further, you have to know that ‘cheap’ and ‘affordable’ aren’t the same–they have different meanings. The term ‘affordable’ means that you’ll be able to enjoy services at a reasonable price, without compromising the quality or features being offered. On the other hand, ‘cheap’ means you’ll be looking for the lowest priced services available–this wouldn’t give you the assurance that you’ll still enjoy SEO services that could help your business succeed.

Experts would tell you that it’s not advisable to go for cheap SEO services. Instead, focus on a company that’s capable of providing the services you need at an affordable price. This would give you the assurance that you’ll be able to enjoy long-lasting results that’s worth the investment. Also, there’s no need to pay for another SEO professional just to correct the mistakes made by the cheap company you’ve hired before.

Affordable SEO services are the most practical solutions to give your website the boost it needs. This will help you achieve your goals without burning a hole in your pocket.

Listed below are the characteristics of an affordable SEO service:

1. Comprehensive Services

This means SEO professionals would be willing to provide different services, such as keyword research, link building, content writing, directory submission, search engine submission, and social media marketing under one roof. This would give you the advantage of having an array of choices when it comes to picking features that should be included in the SEO campaign. With that, there’s no need to go to several providers just to obtain the services you need.

2. Insights From Other Experts and Customers

You should always do your research and try to figure out what other people say about the SEO company you’re planning to hire. Attempt to look for customer reviews and testimonials online. This would give you the insight you need, allowing you to determine if it’s an affordable SEO company or not. Pay attention to the feedback about pricing, costing, customer service, and level of professionalism.

3. Scaled Services

Some SEO companies make it impossible for businesses to access their services because they only offer complete services, and you’re not allowed to pick individually. This means you have no choice, but to take the entire package or look for another SEO company instead.

An affordable SEO company is willing to provide a broad range of options that allow the customers to scale different features depending on the allotted budget, as well as the benefits the business can enjoy. This gives you the privilege of personalizing the solution depending on your particular needs.

4. Unique and Customizable Services

Affordable SEO services are always willing to give options to ensure customer satisfaction. They allow their clients to personalize packages or features depending on their needs. This enables the business to decide what features should be included in the package and which ones are not needed at all. This can be very helpful for small businesses because they’ll have more control over the pricing.

5. Experience Is Important

Companies offering affordable SEO services are usually experienced and have been in the business for some years. They’re willing to provide quick turnarounds when it’s needed, and you’ll have the assurance that they’ll handle the given task professionally. You’ll be working with a more efficient ‘machine’ and you can expect more from the company, without paying extravagant fees.

Final Words

SEO is the foundation of everything being done online. It’s in the website pages, blog posts, social media posts, content downloads, and emails. That’s why it’s critical to look for an SEO expert that’s capable of helping you boost your online presence. However, this doesn’t mean that you should spend ridiculous amounts either. There’s a lot of SEO companies that offer affordable services, and all you have to do is look for these.

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Successful, Effective Marketing Solutions Involve Advertising, Promotion, Sales And Public Relations. At Marketing Solutions New Zealand we specialise in producing highly effective marketing solutions to suit all businesses and budgets.

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Search engine optimisation is often a misunderstood marketing method. Business owners have probably heard of SEO but may only know bits and pieces about it.

Regardless of the intricate complexities of SEO the following article is set to outline 5 reasons why SEO is important for every business website. If you are a business owner and you are not using an SEO strategy it is vital that you read on to learn exactly what you are missing out on.

#1 – SEO Delivers More Business – The main aim of any SEO campaign is to get your business website ranking on the first page of Google and other search engines for targeted search terms. But why is that important?

Well the simple fact of the matter is that less than 25% of people using a search engine click past the first page. So if your business website is not showing up on the first page for your products and services then your potential customers will not find you. That means they are finding your competitors and calling them instead.

Alternatively when your website is ranking on the first page following a successful SEO campaign, then you will receive more leads. More leads equals more customers.

#2 – SEO Builds Brand Trust & Authority – Another great benefit of achieving high first page rankings in the search engines is that your business gains trust and authority.

Unlike paid advertisements where your business is required to cough up large amounts of cash to be found on the first page, organic listings have to be earned.

Google and the other trusted search engines have earned high reputations to provide relevant results for each search performed. So when you website is showing up on the first page, which can be achieved with a successful SEO campaign, then you are portraying to your clients that you are trustworthy business.

#3 – SEO Is An Ongoing Process – Unlike getting a website built, which is a project that has a start date and completion date, SEO is a never-ending process.

Reason being is that the internet is the world’s largest collection of information that is being added to and updated all the time. With all the internet noise your business needs to stand out. This is exactly what an SEO campaign achieves.

SEO is the process of constantly promoting your website throughout the internet. Adding fresh new content and earning fresh new links from reputable and relevant websites. All of which is a ongoing job that has no end.

#4 – Your Competitors Are Doing It – At the end of the day your competitors are doing there own SEO on their business websites. This allows them to reap the rewards of generating more new business and building a successful reputation. Sadly if you are not competing and keeping up, your business will fall behind.

The same would be true if you had an SEO campaign and then one day decided to stop. Your website would eventually dwindle behind all your competitors and get lost in the internet noise of new information and competitive marketing.

#5 – SEO Is an Investment That Yields a Return – The vital point to note throughout all of this is that SEO is not a cost that you have to grudgingly pay just because your competitors are doing it. SEO is an investment and when you have a successful SEO campaign working for your business you can enjoy in huge returns.

By now you should understand a little better exactly why your business website needs an SEO strategy. By changing your mindset that SEO is a cost and accepting that SEO is an investment can allow you to really advance ahead in your industry.

At the end of the day the competitive landscape is constantly changing and if you are not keeping up then you are falling behind.

This article was written by Greg Davids, owner of SEO Sydney Solutions.

His team love helping Sydney businesses grow and achieve more success through online marketing. Please click the following link if you are looking for a quality SEO company in Sydney.

There used to be a time when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engines. But today, bad SEO can result in a sharp decline in ranking and traffic that might be impossible to recover.

Hiring the Agency that will do SEO Right

No website can afford to turn a blind eye to the free and often sizable organic search traffic. That’s why entrepreneurs and small business owners need to hire an SEO agency at some stage. Hiring an agency is a critical decision that should never be taken lightly, because the mistakes that the SEO commits can cost dearly in terms of traffic and ranking. Moreover, these mistakes can be expensive to fix.

Here are 4 difference between SEO done right and wrong. Small businesses should make it a point to evaluate SEO agencies keeping these differences in sight. The biggest difference, though, is that SEO can make an online business when done right, and break it when done wrong.

SEO Done Right Vs SEO Done Wrong

Difference #1: Attitude of the SEO Agency

Right: An agency that is going to do justice to SEO is proactive in asking questions. They request access to the CMS, keywords, the previous history, Google Analytics and Search Console, etc. The right SEO agency always has suggestions for improvement.

Wrong: An SEO agency that asks no question, offers no suggestion, and doesn’t communicate proactively is probably going to do SEO wrong. They might rely on their network of spam sites for building links to the site they are optimizing, a mistake that can be disastrous after Google’s Penguin Update.

Difference #2: Traffic and Conversions

Right: When SEO is done right, traffic drops and revenue improves during the initial months. This is because the agency gets rid of irrelevant or low-yield keywords and focuses on more productive keywords. This eliminates unwanted traffic and increases conversions because of better targeting.

Wrong: When done wrong, SEO can initially drive a lot of unwanted traffic from irrelevant keywords and/or referring domains. This will last only until Google’s Penguin and Panda Penalties hit the website, after which it may be daunting to recover the traffic and ranking.

Difference #3: Quality of Back Links

Right: Back links are still the most important off-page ranking signal. The right kind of SEO focuses on content marketing techniques to build natural back links from high authority domains. The right SEO agency will carry out link building only with websites that have a high DA score.

Wrong: When SEO is done wrong the “optimized” website can end up with hundreds or thousands of spam back-links, cultivated by an agency that didn’t know its job. These back links can seriously hurt the search rankings. They are also a real pain to get rid of or “disavow.”

Difference #4: Long Term Effects

Right: When done right, SEO causes a positive reinforcement effect on the ranking. It’s because the visitors are driven by relevant keywords, and the pages contain matching content. The visitors’ time on page increases, as they find whatever they came looking for. Google considers it good user experience and rewards the site with a better ranking next time.

Wrong: When SEO is done wrong, ranking and traffic plummet soon. It’s because search spiders have become smarter at spotting illegal tactics. They can detect illegal practices like spam back links, keyword stuffing, duplicate content, etc faster than a few years ago. In the worst case, the site can be slapped with a manual action penalty, which can mean a lot of headache, expense, and hard work.

Selecting an SEO agency that will do SEO right is a task that should not be rushed. The world is full of bad SEO, which can cause serious damage to an online business. Due diligence must be performed while keeping the above differences in mind.

The SEO process has become central to the success of modern day websites on the internet. There are no two ways about it; if you want to see your website on the first page of Google’s search results, you have to invest in Search Engine Optimization.

Several tasks within the Search Engine Optimization process are time consuming, and put increasing pressure on modern day SEO professionals who are always under great amounts of pressure to finish their work on time. Such situations have given rise to some top SEO tools, which have been developed to help professionals with their SEO work.

It’s one such tool. Renowned as one of the best SEO tools in modern internet marketing, Web CEO dates back to 2001, and in 15 years, it has amassed numerous accolades and positive reviews. Web CEO offers a plethora of amazing features and benefits, which have benefited not just small businesses, but plenty of SEO agencies and Fortune 500 companies as well.

Here are some of the most prominent features!

Keyword Research and Density

There are very few types of top SEO software that can come close to Web CEO’s keyword analysis. Including keywords in your content is vital to getting noticed by Google and other search engines, and it can help you out in identifying the right set of keywords you need to include on your pages. Once the keywords are identified, the next question invariably is; how many times should I use them? Web CEO finds out the answer to that as well, and ensures that your content has just the right amount of keywords without stuffing them in unnecessarily.

Custom Optimization Advice

Ever looked up the internet for advice on how to optimize your web pages? Most websites and pages on the internet have generic fixes for SEO questions. But being the top SEO software that it is, Web CEO always offers optimization advice specific to the needs and requirements of your web pages. Do away with age-old generic tips on the internet, choose one of the best SEO tools.

Submission to Article Directories

The best way of getting your content noticed is to share your articles in the wide range of article directories on the internet. Doing this manually can be quite a time-consuming process, Through Web CEO, the process is much easier and all your website’s articles are automatically submitted to all major article directories.

The Pros of Web CEO

Website Auditor tool provides information on a vast array of critical SEO elements such as missing images and information, slow pages, broken links, and graphical issues.

The Advanced Webpage Editor feature is of great importance as well, as its integrated interface helps businesses to manage and track their SEO campaigns much better.

Whenever submitting web pages to any search engine, Top SEO tool adheres to the guidelines of that particular search engine. This helps in avoiding potential submission issues.

Undoubtedly, Web CEO is one of the major players in the field of SEO. Other notable top SEO tools include the likes of iBusiness Promoter, SEO Powersuite, SEMrush, and SEOProfiler.

Learn Organic Search Engine Optimization process, SEO tricks and strategies by professional SEO experts in an easy manner. Download trial for Top 5 SEO Tools, Top 5 Email Marketing Tools and join our ever-growing community of Internet Experts.. http://www.iexpertsforum.com

There are a lot of ways to resell your SEO services without paying too much money for it. However, many entrepreneurs and business tycoons think that outsourcing SEO service is very expensive, but this is far from the truth. The money you spend on SEO and Internet marketing should always be treated as an investment and just as any other investment there should also be a clear ROI.

There are chances that you can resell your SEO and lose money when you are hiring any wrong firm, when you don’t aim for the targets and when there is no aim what online position you want to achieve for your business. In order to succeed in SEO, you are advised to have a long term plan with set targets. It is not like any other outsourcing job where simply the outsourcer comes in, perform the job and goes.

If on the other hand, you resell your SEO services to a reliable SEO company and set the targets with proper observation in the place, then the benefits to your business are far more than the investment made.

Let’s see how to resell SEO properly so as to get the results back as you want.

Find an authentic SEO firm

The success of your SEO completely depends on the outsourcing firm. If you make a good choice then it is certain that you can get some good results. When choosing an SEO firm don’t always look for the low-budget solution. Stay away from those companies who promise first page rankings. Instead of believing in their fake promises, ask for their prior work and the results and most importantly, ask them to make a custom proposal or package as per your needs and requirements.

Look for complete online presence not just SEO

SEO is not just about SEO! Exactly, hiring an SEO firm indirectly means to the online presence of your business. This means, SEO is just only a part of an Internet marketing campaign and there are more over and above optimizing your website for your search engines.

Your outsourcing firm should be capable of managing your social media, PPC campaign, email marketing, etc. Like they should be able to make a recommendation of how all these technologies can help you grow more. All these technologies will give you a good ROI and not just buy cheap spam links.

Set measurable targets and make an action plan

Before signing your contract or reselling your SEO services, you have to ask the company that at the end of the projects what would be their deliverables: a complete report with a list of actions, more traffic, better Google rankings, large no. of social media followers? Never set non-measurable targets and don’t be agree on general terms.

Ask the company to do an SEO audit of your project to make an action plan. What are the actions to be taken each month and what are the expected results?

Keep your budget low but long-term

Good results in SEO may take a number of months and sometimes even a couple of years, so it is advisable to lower your monthly budget and spread it over a number of months.

At the end, the best way to approach this is by discussing it with your SEO expert company to whom you’re reselling your SEO services. They will be able to identify better what are the tasks to be executed and how they will produce beneficial results.